WHO IS
LENA F* ISSA

I'm an experienced freelance event producer from Berlin. I create high-quality fashion and lifestyle brand experiences for clients such as Adidas, Beats by Dr. Dre, Browns Fashion, Condé Nast, Polaroid Originals, New York Fashion Week, Tommy Hilfiger, and Zalando.

Previously, I worked 5 years as a Senior Producer for WME | IMG, where I produced the Mercedes-Benz Fashion Week in Berlin, in Istanbul as well as the New York Fashion Week. I also oversaw the production of Condé Nast's International Luxury Conferences hosted by Suzy Menkes.

I love creating unique and memorable event experiences where people connect, interact, and be inspired.

Get in Touch

Work: Welcome

Latest Projects

Work: Text

BROWNS FASHION / NOMAD POP UP STORE / BERLIN / NOV 19

Head of Production for Reference Studios
Concept Creation & Executive Production

Browns multidisciplinary luxury fashion brand, from the UK, took over an abandoned supermarket in Berlin for a three day pop-up in a nomad event, its collaborations with Burberry, Off-White and reading with Vogue Germany. The show was built around readers by Truth And/Or Consequences, performances by IAMDDB, artists as Duran Lantik and Vinson Fraley, tattoos by Louis Loveless and various fashion industry experts, designers, DJs, musicians.

Photos: Samuel Smelty, Browns

Work: Work

PARIS FASHION WEEK / JOHANNA ORTIZ / PARIS / SEP 19

Senior Producer for IMG FOCUS
Onsite Show Production

Intimate presentation of Johanna Ortiz´ Spring /Summer 2020 Ready to wear collection at a chic Paris apartment. Guests were greeted by the lovely sounds of a Colombian-Cuban band and waiters preparing drinks dressed in crisp white Cuban shirts. The mood was café society with a Latin American twist.

Photos: IMG Focus

Work: Work

NYFW / THE SHOWS / NEW YORK / SEP 19

Senior Producer for IMG Focus
Onsite Show Production

Show Production for Jeremy Scott / Bronx & Banco / The Blonds x Moulin Rouge / Peacebird / I-am-Chen / Rizhou / Threegun / Lily Aldridge Parfums

Photos: IMG Focus

NEW YORK FASHION WEEK / THE SHOWS / NEW YORK / SEP 19

Senior Producer for IMG FOCUS
Onsite Show Production

Show Production for Bronx & Banco / Jeremy Scott / The Blonds / Lily Aldridge / Suntchi China / THREEGUN / Rizhuo / Piecebird / I-am-Chen

Photos: IMG Focus

Work: Work

ADIDAS ORIGINALS I FUTURE STUDIO I BERLIN I AUG 19

Head of Production for ABOUTKOKOMO
Concept Creation & Executive Production

Prior to the relaunch of the OZWEEGO and LXCON for a new generation, adidas opened the Future Studio in the heart of Berlin and invited 11 creatives from the fields of art, music and fashion to do their own share of remixing with projects that are powered by the past but also built for the future.
Mentors, such as the digital agency Selam X, helped advise the creatives throughout their week-long experimentation and implementation in making each vision become a reality.

The results then were on display at the launch party in Berlin on August 8.

Photos: Girls Are Awesome

Work: Work

WHO IS LENA F* ISSA

Latest Projects

WHO IS
LENA F* ISSA